Enterprise Social Media by Objective

It is interesting to see advice from Josh Bernoff of Forrester giving advice to enterprises on How To Choose The Right Social Technologies. Essentially the approach is to first pick the objective, and only then choose the appropriate social media package:

Picking Technologies By Objective

Listening Tools: Research Communities And Brand Monitoring

Talking Tools: Blogs, Communities, Social Networks, And Video

Energizing Tools: Ratings And Reviews, Ambassador Programs, And Widgets

Supporting Tools: Forums And Wikis

Embracing Tools: Idea Communities And Suggestion Boxes

Rather than pay the USD 25/page for the report it makes more sense to read the book on which many of this advice is based, Groundswell: Winning in a World Transformed by Social Technologies.