Blogfather or blogmaster?

Having installed Vista Beta 2 in the virtual machine and fired up IE7+ (the Vista version of IE7) you are taken to the IE7 blog page as the default home page! One of the most recent entries uses a word new to me, ‘blogfather’, for the blog owner and primary author. While it rolls off the tongue well my immediate reaction is that blogfather is sexist. I expect ‘blogmaster’ to be more acceptable but not a great improvement. Surprisingly there is no Wikipedia entry for blogmaster. We need a gender-neutral word. Any suggestions?

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About Michael Rees
Academic in IT interested in Web 2.0 and social media

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