Going with Groundswell

In his inimitable way Jerry O is carrying forward the wave of groundswell. Jerry defines this:

A Groundswell [is] a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions.

Jerry goes on to give us cogent examples of groundswell in action that include readers becoming editors by rating news/blog items, students rating teachers, citizens rating cops, groups opposing extreme church teaching, rating music and restaurants, and audiences taking control at unconferences. This list is ever expanding and organisations will need to be aware of groundswell and provide mechanisms to leverage its effects for their own benefit.

I mentioned the definitive text in a previous post. This book is becoming a must-read.


About Michael Rees
Academic in IT interested in Web 2.0 and social media

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