Real-world Online Application Experiments

Wow, is Microsoft actually doing something cool? Is this another influence of Ray Ozzie? Mary Jo Foley tells us about the new Microsoft ExP system for conducting scientific online design experiments.

We have an unprecedented opportunity to run A/B tests with online
users and innovate more quickly based on actual user response. Microsoft
needs to shift the culture from planning the exact features to planning
a set of possible features, and letting customers guide us
— Ray Ozzie, Chief Software Architect

Let’s hope we can get our hands on it soon for developing our own web apps.

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About Michael Rees
Academic in IT interested in Web 2.0 and social media

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