Move Aside Gartner we now have the Horrigan Tripe Cycle

John Connell has been fighting valiantly against yet more tosh from Baroness Greenfield in the Daily Mail. Sarah Horrigan writes in support of John’s ‘fantastic riposte’ and adds more fuel to the fire. I am firmly with John and Sarah but I was particularly taken with Sarah’s Horrigan Tripe Cycle about resistance to technological change summarised here:

  1. Ignorance
  2. Denial the new technology is important
  3. Observation of adoption whilst feeling increasingly out of touch
  4. Random accusations about the perilous consequences of adoption
  5. Grudging acceptance / grumbling in a corner periodically

I seem to remember the Horrigan Tripe Cycle arguments being used about television in the ‘60s and ‘70s.

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About Michael Rees
Academic in IT interested in Web 2.0 and social media

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